Leverage your employees’ LinkedIn profiles.Improve marketing strategy based on data.Meet your target audience where they are.This guide shares the actionable insights, tips, best practices, and expertise we’ve developed after helping over one hundred thousand brands. We’ve frequently discussed LinkedIn strategies at webinars and conference talks and helped early-stage companies develop visual strategies for social networks like LinkedIn. Over the past fifteen years, our team has helped thousands of entrepreneurs and small businesses build their visual brands on LinkedIn. If you’re starting a business or running an established small business and looking to increase your revenues, brand awareness, and generate new leads, you should not overlook LinkedIn in your marketing strategy. LinkedIn has become an essential marketing tool for businesses, brands, and individuals. We highlighted this growth in our recent look at marketing trends. LinkedIn was created to help with career development, allowing users to connect with colleagues, business partners, and potential employers or employees.īut LinkedIn is no longer just a job search engine.

Using linkedin for marketing